industry & nonprofit

Technical Marketing Content Writer (January 2022-Present)
Red Hat, Inc.

  • Wrote and developed net-new content form, learning paths, that delivered ~$433k of opportunity won value on company’s self-serve, product-led growth strategy in CY23
  • Developed nurture content and redesigned interface for self-serve and sales-assisted Red Hat product trials, resulting in 110k trial activations and lead generation in CY23
  • Wrote and developed central enablement hub for product-specific resources across the user journey and replicated across 4 core products
  • Designed user feedback program to assess learning goals of sysadmin and IT operations users
  • Built and maintained Adobe Analytics dashboard to track key metrics of learning paths and optimized/authored topic articles and produced quarterly readouts with recommended improvements
  • Served as a core member of the Research Program Office, a qualitative research consortium focused on creating cross-organizational insights from research, developing standards for methods, and educating associates on the value and use of user research
  • Optimized existing content for search engine results, created net-new content based on user search data, and created SEO enablement guides for Red Hat website properties
  • Collaborated with Black Belt engineers to transfer “rogue” instructional sites to Red Hat web properties that followed brand and style guidelines

Copyeditor (September 2019 – August 2020)
Georgia Tech Center for Teaching and Learning

  • Edited Principles of Macroeconomics for content, design, and clarity as apart of a Textbook Transformation Grant from the Affordable Learning Georgia initiative
  • Collaborated with team members from the Economics and Digital Media departments to develop a user-centered online platform through Articulate360

Graduate Extension Assistant (August 2018 – May 2019)
NC State Library Makerspace

  • Developed programming for NC State students, faculty, and staff related to library mission of “literacy” & “access”
  • Partnered with College of Education, the CRDM PhD program, the nonprofit Repair Cafe NC, and Campus Sustainability to create NCSU’s Repair Cafe
  • Member of Making Space, an event series dedicated to bringing diverse speakers in STEM to campus
  • Created curriculum development process for student staff to propose experimental workshops
  • Supervised Make-A-Thon, an annual sustainability challenge for students
  • Supervised student staff in daily operations and logistics

Graduate Editor (October 2015 – August 2019)
Philanthropy Journal

  • Launched The Nonprofit Experience, a podcast focused on the experiences of the nonprofit community
  • Developed 2017 PJ Strategic Plan, 2018 PJ Communication Strategy, and 2019 Communication Strategy for The Nonprofit Experience
  • Proposed grants for the NC State Foundation and NC Community Foundation Local News Lab Fund
  • Created online feature content with a focus on nonprofit storytelling
  • Translated nonprofit research into resources for a wider audience
  • Reported on weekly news for US, North Carolina, and international nonprofits
  • Compiled and aggregated social media, website, and podcast analytics for strategic planning

Design Editor (October 2012 – January 2015)
Black Warrior Review

  • Formatted the contents of the magazine and all publication materials
  • Solicited 2D, 3D, and comic artists for featured art
  • Developed and implemented current InDesign formatting styles and templates
  • Produced all chapbook and feature cover images using Adobe Illustrator and PhotoShop
  • Scheduled and led all production meetings with editorial staff to meet production deadlines
  • Trained junior staff members in InDesign and production procedures

Technical Writer/Editor (January 2011 – December 2011)
Gollihue Consulting, LLC

  • Developed documentation for the Quality Compliance Life Cycle (QCLC) system for several major pharmaceutical companies
  • Visualized QCLC for internal publications
  • Worked in accordance with the FDA’s regulations for pharmaceutical and medical device quality control
  • Presented deliverables to the Director of Global Service Management at Affiliated Computer Systems, Inc.